CREATE is short for Creative Amsterdam: An E-Humanities Perspective, a research programme established in 2014. They are based at the department of Media Studies at the University of Amsterdam, and part of the Amsterdam Centre for Cultural Heritage and Identity.

CREATE project integrates research on historical cultural industries and research in the field of digital humanities. CREATE explores how cultural industries have shaped Amsterdam’s unique position in a European and global context, from the seventeenth century until the present day. In doing so, it collects data on the various cultural sectors of Amsterdam, links and enriches datasets, and develops novel search and analysis tools.